ASHEVILLE NC – Clips of Faith, New Belgium Brewing’s traveling beer and film festival, raised $7,500 at its Asheville stop on September 7, up more than $5,000 from last year. The evening could not have been more perfectly suited for a movie under the stars with about 1,250 people coming out to enjoy the films. All proceeds from the stop will go to Asheville on Bikes, which cultivates the culture of commuting and urban cycling within Asheville through celebration and advocacy.
This was the 13th stop for the 2012 national tour, now in its third year. The tour will travel to 18 cities this year, showcasing amateur films while pouring beer from the hard-to-find Lips of Faith series, as well as a few popular New Belgium classics. Each stop along the tour features an outdoor screening of the collected films, a tasting of New Belgium’s beers and food from local vendors.
Details from the Asheville, North Carolina, event:
WHERE: Pack Square Park
WHEN: Friday, September 7
ATTENDANCE: 1,250 film and beer enthusiasts, up more than 500 attendees from last year
MONEY RAISED: $7,500, up more than $5,000 from last year
PROCEEDS GOING TO: Asheville on Bikes, www.ashevilleonbikes.com
WASTE DIVERSION RATE: 85 percent
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.