ASHEVILLE NC – In an effort to promote recycling, the City of Asheville, in partnership with Coca-Cola and Ingles, is introducing the Coca-Cola Recycle & Win program – a nationally recognized sustainability initiative which offers tips on recycling and rewards selected residents for proper recycling with a $50 Ingles gift card.
To implement and promote recycling, The Coca-Cola Company and Coca-Cola Bottling Company Consolidated have invested over $250,000 in the Coca-Cola Recycle & Win program, which includes a direct mail educational packet sent to all single-family households in Asheville the week of February 17th. The educational packet contains images highlighting which materials SHOULD go in your recycling container as well as a “Give it Back” sticker, which residents must place on their recycling container to opt in for a chance to win a $50 Ingles gift card.
“The City of Asheville implemented single stream recycling in 2012 and launched the program by distributing 95 gallon roll-out containers. In the first year of the program, we saw a nearly 25% increase in recycling. Partnering with Coca-Cola for this incentive-based program takes our program to the next level. In addition to reducing our community carbon footprint, the Coca-Cola Recycle & Win program potentially puts a reward in the pockets of participants.”
Manheimer continued, “After seeing Coca-Cola Recycle & Win’s success in Raleigh and Charlotte, I knew this exciting program was something we wanted to bring to Asheville. Bottom line, it encourages everyone to recycle and for those people already recycling, to recycle more. We appreciate Coke’s role in this public-private partnership and the opportunity to come together for a greener Asheville.”
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program to Asheville,” said Lauren Steele, senior vice president, corporate affairs, Coca-Cola Bottling Company Consolidated. “The Coca-Cola Company believes it is essential to educate everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!” Steele, a long-time proponent of recycling added, “Coca-Cola Recycle & Win enhances Asheville’s already strong reputation as a leader in this country’s sustainability efforts.”
The Coca-Cola Recycle & Win Recycling Patrol will visit Asheville neighborhoods starting the week of February 17th and plans to award a total of 260, $50 Ingles Gift Cards throughout the six-month program. “Supporting the Coca-Cola Recycle & Win initiative is just one more way Ingles is demonstrating our commitment to sustainability in our stores and in the communities we serve,” said Ron Freeman, chief financial officer, Ingles. “Ingles promotes environmental stewardship throughout our supply chain and encourages our customers to return plastic bags for recycling. Our hope is that customers participating in the Coca-Cola Recycle & Win program will make recycling a part of their daily routine.”