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ashevilleNC.com Privacy Policy

What personal information does ashevilleNC.com gather from me and how is this information used?

When browsing our site, you are not required to provide any personal information unless and until you choose to sign up for one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age).

Newsletters

AshevilleNC.com newsletters are benefits to those who advertise with us to keep you up to date with the latest information and happenings at ashevilleNC.com. Your e-mail address is necessary to receive newsletter e-mails.

Online Surveys

AshevilleNC.com values opinions and comments from advertisers and site visitors, so we occasionally conduct online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated and used to make improvements to the web site and to develop appealing content, features and promotions for visitors. Survey participants are anonymous unless otherwise stated in the survey.

Automatic Logging of Session Data

Ashevillenc.com automatically logs generic information about your computer's connection to the Internet, which we call "session data", that is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity.

Cookies

Cookies are small pieces of information that are stored by your browser on your computer's hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. The use of cookies is very common on the Internet and ashevilleNC.com's use of cookies follows industry best practices. First and foremost, you can rest assured that no personal information about you is gathered or stored in the cookies placed by the AshevilleNC.com web site and, as a result, none can be passed on to any third parties.

Cookies allow us to serve you better and more efficiently, and to personalize your experience at our site. AshevilleNC.com uses cookies to personalize your experience on our site and with respect to advertisements. As to the former, these types of cookies allow you to log in without having to type your log-in name each time (only your password is needed). We may also use such cookies to display an advertisement to you while you are on our website. None of this information is passed to any third party and is used solely by us to provide you with a better user experience on our web site. No personal information about you is gathered through the use of these types of cookies.

Some third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. It is your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking ashevilleNC.com cookies may disable certain features on our web-site and may make it impossible to use certain services available on the web-site. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, such as ashevilleNC.com.

Other

From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.

With whom (if anyone) will my personal information be shared?

We may share personal information among our corporate affiliates at ashevilleNC.com. However, we do not sell or rent individual customer names or other personal information to third parties. We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing a statistical analysis of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of our site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites. Occasionally, ashevilleNC.com will hire a third party to act on our behalf for projects such as market-research surveys and contest-entry processing and will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project. See “What other information should I know about my privacy?” below.

What other information should I know about my privacy?

AshevilleNC.com contains links to other web sites. Please note that when you click on one of these links, you are entering another web-site for which ashevilleNC.com has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from this Privacy Policy. You are solely responsible for maintaining the secrecy of your passwords and your ashevilleNC.com account information. Please be very careful, responsible, and alert with this information, especially whenever you are online.

In addition to the circumstances described above, ashevilleNC.com may disclose any site information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of ashevilleNC.com and/or its affiliated companies, or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if ashevilleNC.com or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.

AshevilleNC.com uses a tool that collects your requests for pages and passes elements of them to search engines to assist them in indexing this site. We control the configuration of the tool and are responsible for any information sent to the search engines.

This policy is effective as of October 1, 2005. We may change or supplement this Privacy Policy from time to time. Any material changes in the way ashevilleNC.com uses personal information will be described in future versions of this Privacy Policy. Privacy Policy changes will apply to the information collected from the date we post the revised Privacy Policy, as well as to existing information held by us. If we decide to change this Privacy Policy in a material way, we will obtain the necessary consents required under applicable privacy laws if we seek to collect, use or disclose personal information for purposes other than those for which consent has been obtained, unless otherwise required or permitted by law. If any proposed change is unacceptable to you, you may request that we remove your personal information from our records by contacting us directly. Please reference this Privacy Policy in the subject line of your correspondence. AshevilleNC.com will attempt to respond to all reasonable concerns or inquiries within five business days of receipt.

Revised May 22, 2009.