What personal information does ashevilleNC.com gather from me and how is this information used?
When browsing our site, you are not required to provide any personal information unless and until you choose to sign up for one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age).
AshevilleNC.com newsletters are benefits to those who advertise with us to keep you up to date with the latest information and happenings at ashevilleNC.com. Your e-mail address is necessary to receive newsletter e-mails.
AshevilleNC.com values opinions and comments from advertisers and site visitors, so we occasionally conduct online surveys. Participation in these surveys is entirely optional. Typically, the information is aggregated and used to make improvements to the web site and to develop appealing content, features and promotions for visitors. Survey participants are anonymous unless otherwise stated in the survey.
Automatic Logging of Session Data
Ashevillenc.com automatically logs generic information about your computer's connection to the Internet, which we call "session data", that is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the site the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity.
Some third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.
Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. It is your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking ashevilleNC.com cookies may disable certain features on our web-site and may make it impossible to use certain services available on the web-site. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, such as ashevilleNC.com.
From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.
With whom (if anyone) will my personal information be shared?
We may share personal information among our corporate affiliates at ashevilleNC.com. However, we do not sell or rent individual customer names or other personal information to third parties. We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing a statistical analysis of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of our site. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites. Occasionally, ashevilleNC.com will hire a third party to act on our behalf for projects such as market-research surveys and contest-entry processing and will provide information to these third parties specifically for use in connection with these projects. The information we provide to such third parties is protected by a confidentiality agreement and is to be used solely for completing the specific project. See “What other information should I know about my privacy?” below.
What other information should I know about my privacy?
In addition to the circumstances described above, ashevilleNC.com may disclose any site information if required to do so by law, court order, as requested by other government or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of ashevilleNC.com and/or its affiliated companies, or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. In addition, if ashevilleNC.com or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.
AshevilleNC.com uses a tool that collects your requests for pages and passes elements of them to search engines to assist them in indexing this site. We control the configuration of the tool and are responsible for any information sent to the search engines.
Revised May 22, 2009.
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