ASHEVILLE, NC – The Biltmore Company, which operates the National Historic Landmark Biltmore in Asheville, has announced that it will break ground on a new guest attraction, Antler Hill Village. Located adjacent to the Winery and River Bend Farm on its grounds, the area will be open to guests as part of daily admission to Biltmore. This pedestrian-friendly village, opening spring 2010, will become a center of activity that joins two historically significant and popular attractions at Biltmore.
Antler Hill Village will expand current guest offerings at the estate and include a new exhibition space, village green with live entertainment, dining, shopping and a new outdoor adventure center. As part of this project, Biltmore Winery will be enhanced to offer a newly designed tour and tasting areas. The existing interpretive farm area with historic barn, kitchen garden and farmyard will be incorporated as well. Estimated cost of this project is $18.6 million.
"We are pleased to announce this exciting new guest experience at Biltmore," said William A.V. Cecil Jr., CEO of The Biltmore Company. "This area of the estate has become a fun location for outdoor activities, and one that is rich with agricultural history. At Antler Hill Village, guests will learn even more about our family’s interest in agriculture and the outdoors, as well as my great-grandfather’s legacy of making Biltmore self-sustaining."
George Vanderbilt called the hill overlooking the village area Antler Hill. The area where the village will be located was a hub for the estate employees to interact socially with dances, harvest fairs and classes in the evenings.
"This area has a history of hospitality and entertaining," said Cecil. "With the creation of Antler Hill Village, we will draw from this history and offer guests a more contemporary experience of today’s Biltmore."
The company consulted on this project with PGAV Destination Consulting, a nationally recognized master planning, architecture and design firm for many leading museums, historic properties and attractions. PGAV’s clients include the Georgia Aquarium, Discovery Cove in Orlando, Mark Twain Boyhood Home and National Geographic Grand Canyon Visitors Center. The general contractor is PCL Construction Services, Inc., with NC headquarters in Charlotte, NC. PCL is a commercial buildings contractor with a specialized division that manages attraction-based construction, having worked for clients such as SeaWorld, Busch Gardens and Disney.