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Grand Bohemian Hotel Asheville Joins Marriott’s ‘Autograph Collection’

ASHEVILLE, NC – Marriott International announced at the American Lodging Investment Summit that seven iconic hotels from The Kessler Collection will be the first to join the Autograph Collection, the company’s newest brand that features independent hotels and resorts from around the world representing upper-upscale and luxury properties with distinctive personalities. Included in the list of hotels is the Grand Bohemian Hotel Asheville. All seven hotels are set to join the Autograph portfolio by the end of April.

The seven properties are:

– The El Monte Sagrado, Taos, New Mexico

The Grand Bohemian Hotel, Asheville, North Carolina

– The Mansion on Forsyth Park, Savannah, Georgia

– The Bohemian Hotel Riverfront, Savannah, Georgia

– The Casa Monica Hotel, St. Augustine, Florida

– The Grand Bohemian Hotel, Orlando, Florida

– The Celebration Hotel, Orlando, Florida

“We are thrilled to launch the Autograph Collection with such a distinguished group of hotels,” said Arne Sorenson, president and chief operating officer for Marriott International. “Each Kessler property offers a truly unique guest experience and fits perfectly with the positioning of the Autograph Collection – independent hotels that represent an expansive range of categories for distinct life experiences in dynamic destinations.”

Richard Kessler, chief executive officer – The Kessler Collection, said, “The Autograph Collection gives us a tremendous opportunity to leverage Marriott’s industry leading global reservations system, and strong customer outreach through their ecommerce and sales and marketing platforms.”

With plans to add more than 25 in 2010 with locations throughout the world, the Autograph Collection provides Marriott with another attractive platform for future global growth. Comprised of independent properties maintaining their own brand name and personality, the Autograph Collection hotels will be featured on Marriott.com and will participate in Marriott Rewards, Marriott International’s award-winning guest loyalty program, where guests can earn points at more than 3,200 hotels in 68 countries.

Grand Bohemian Hotel Asheville brings boutique comfort to the picturesque setting of Asheville, North Carolina. This exquisite Asheville hotel holds authentic Old-World, rustic ambiance of this Tudor inspired boutique hotel, masterfully blended with modern luxuries and located steps away from The Biltmore Estate.

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