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New Belgium Brewery Tour Schedule

Thursday, April 24th, 2014

ASHEVILLE NC – New Belgium Brewing announced its 2014 national schedule for Clips Beer & Film Tour; the beer-toting, film-traveling, nonprofit-benefitting show that will stop in twenty-one cities this year. From May to November the tour will travel coast-to-coast for its fifth season. Clips is a free event, with all proceeds from beer sales going to local nonprofits. Since its inception in 2010, Clips Beer & Film Tour has raised nearly $370,000 for nonprofits nationwide.

Clips offers a venue where guests can try New Belgium’s more esoteric beer offerings, while watching short films created by New Belgium fans. Up to 18 beer varieties will be on tap, including some of the more hard-to-come-by beers from the Lips of Faith sereis, as well as brewery classics.

New Belgium beers will be available in 3-ounce samples or a 12-ounce pour. Served up by local beneficiary volunteers, there’s plenty of fun to be had alongside a host of traveling tricks and contests. Food from local vendors will also be available.

“Clips inspires an atmosphere that celebrates creativity and gives people a fun way to enjoy an evening out,” said Christie Catania, Clips National Special Events Manager. “We set the stage for people to come together, enjoy some beer, friends, films and donate to their community – all under the stars in a local park. It’s a great time for all.”

New Belgium selects approximately 20 short films for the tour each season from an online film competition. During each stop, New Belgium tries to leave as little of an environmental footprint as possible. Since its inception, Clips has diverted 85 percent of event waste from landfills, and partners with local organizations in each city to keep the events clean and green.

2014 Clips Beer & Film Tour will roll through each of the following cities:

Kansas City, MO                     May 22                      Theis Park
Bloomington, IN                     May 30                      Bryan Park
Chicago, IL                               June 6                       Eckhart Park

Milwaukee, WI                       June 12                     Veteran’s Park
Madison, WI                           June 19                     Olin Park
Grand Rapids, MI                  June 27                     Ah-Nab-Awen Park
Boulder, CO                            July 11                      29th Street Mall
Colorado Springs, CO           July 17                      America the Beautiful Park
Seattle, WA                            July 25                      Gas Works Park
Davis, CA                                August 1                   Community Park
Berkeley, CA                          August 9                   Martin Luther King Jr. Civic Center Park
Santa Barbara, CA                August 15                  Chase Palm Park
Asheville, NC                         September 5              Pack Square Park: Roger McGuire Green
Charlottesville, VA               September 12            Washington Park: Lower Field
Atlanta, GA                            September 19            Fourth Ward Skatepark Field
Charleston, SC                      September 25            Marion Square
Charlotte, NC                        October 3                  Independence Park
Nashville, TN                        October 9                  Centennial Park
Tampa, FL                             October 17                 Curtis Hixon Park
Miami, FL                              October 24                 TBD
Austin, TX                             November 6               Republic Square ParkFor the latest information on Clips, go to www.newbelgium.com/clips. For more information on New Belgium Brewing, visit www.newbelgium.com.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

Asheville Wing War II Scheduled for March 10

Thursday, January 24th, 2013

ASHEVILLE NC – Lush Life Productions and G Social Media are partnering together once again for an event in which local bars or restaurants in Asheville battle it out for the title  of “Asheville’s Best Buffalo Wings”. With a ticket that includes unlimited beer, wings (while supplies last) and great local music, this event has sold out in the past and is sure to sell out again.

The competition will heat up at Asheville Music Hall at 4pm on March 10. The wings will be judged by a panel of celebrity judges in two categories: specialty and traditional buffalo style. There will also be a people’s choice award in which attendees have the opportunity to vote for their favorite.

Beer

All of the beer will be provided by Sierra Nevada and Pisgah Brewing and will be included in the ticket price.

About the Band

Southbound Turnaround has been booked to play this event. Touted as the “the smoothest low down grit to hit your ears,” this band will bringing their high energy show of classic rockabilly to the stage to help dance off those wings and brews.

Formed in 2011 by friends with a deep appreciation for classic rockabilly and honky tonk music, the boys quickly started writing music for their first ep entitled, What Happened to the Jukebox?. Since its release the band has shared stages with Dale Watson, Wayne Hancok, JP Harris, Junior Brown, and Unknown Hinson among others.

Tickets for the event, which go on sale Tuesday, January 29 at www.ashevillefoodfights.com, will be $15 in advance and $20 at the door.

What: Asheville Wing War II

When: March 10, 2013

What time: 4pm

Where: Asheville Music Hall

How Much: $15 in advance; $20 at the door

Website: www.ashevillefoodfights.com

Facebook: www.facebook.com/ashevillefoodfights

Nominations are still being accepted and can be sent to [email protected]om

Want to read more about Wing War 2011?

http://www.mountainx.com/article/3873/Asheville-Wing-War-heats-up-The-Garage-at-Biltmore

http://www.mountainx.com/article/3940/WNC-Wellness-review

http://www.youtube.com/watch?v=Dc6CxS_FeeQ

http://www.youtube.com/watch?v=onsLioS73uo

https://www.facebook.com/events/206441682733443/

http://www.lushlifetoday.com/restaurants/the-2011-asheville-wing-war-results

http://www.asheville.com/news/ww0711.html

Asheville Food Fights

The competition will be the second event of its kind and the first in a 2013 Series called The Asheville Food Fights. Asheville Food Fights will also include the third installment of The Pizza Showdown in August and The Inaugural Chili Challenge in November which will be a benefit to help provide travel expenses to Asheville’s touring musicians.

The Asheville Food Fights are a more light hearted take on the Asheville Foodie Scene and celebrate some of the more “fun foods” in our lives.

About Lush Life Productions

Lush Life Productions is a marketing and PR firm that increases brand awareness for businesses with the use of innovative tools such as video and events that fully engage their target consumer. Collaborations with local and national companies assure that every aspect of a company’s marketing and PR plan can be managed.

About G Social Media

G Social Media is a relationship building company based out of Asheville NC. Their team focuses on online marketing which includes social networking and media, SEO and other key items to build, enhance and grow your business.

A-B Tech Craft Beverage Institute

Wednesday, December 5th, 2012

ASHEVILLE NC – A-B Tech Community College has announced the creation of The Craft Beverage Institute of the Southeast, a premier education destination to meet the needs of the rapidly-growing beverage industry in the region.

“The job of the community college is to find the local need and fill it. Each region has its own market niche,” said Dr. Hank Dunn, A-B Tech President.  “Craft beverages are a big business in the area. We think it will be an incredible boon to the area and will grow exponentially.”

The College plans to offer a two-year degree starting in fall 2013 in brewing, distillation and fermentation to teach the science and technical art of craft beverages. A large component of the process will require STEM (Science, Technology, Engineering and Math) education. There will also be a business track to address marketing, events and tasting room management to provide a comprehensive education to support the beverage industry.

The growth of the beverage industry in Western North Carolina was led by the Biltmore Estate Winery, the world’s most visited winery.  Now the region is welcoming the production facilities of New Belgium, Sierra Nevada and Oskar Blues breweries, joining Asheville’s own Highland Brewery and other microbreweries in the area.

“Big things are happening here in North Carolina,” said Sheila Tillman, Associate Dean of Hospitality Education at A-B Tech. In addition to the Biltmore winery and the major craft brewers, Western North Carolina is also the home of three distilleries.

“We are not the Northern California wine country. We are not St. Louis, known for its beer. We are not Kentucky, home of whiskey,” said Tillman. “We are finding ourselves in the situation of supporting a growing job force of not one part of the beverage industry, but we have three major industries simultaneously coming here. “

A-B Tech will not only provide a two-year degree, but continuing education and workforce development in the beverage industry through hands-on training in a fermentation facility designed specifically for brewing, winemaking and distillation at the College’s Enka site.

Training will cover the multifaceted processes associated with craft beverages, including agriculture for hops and grape vines, marketing, sales and supplier organizations, restaurants and hotels and new business development.

Scott Adams, Director of The Craft Beverage Institute of the Southeast, said there are a few places to study beer in the area, but nothing as comprehensive that covers brewing, fermentation and distilling.  “Our goal is to get people trained and in the jobs where they are needed,” he said.

New Belgium Brewing’s “Clips of Faith” Sept 7

Thursday, September 6th, 2012

ASHEVILLE NC – New Belgium Brewing, maker of Fat Tire Amber Ale, is bringing its Clips of Faith tour of homemade films and handmade beer back to Asheville this Friday, September 7 at Roger McGuire Green at Pack Square Park. Join us under the stars to have a great time and raise money for Asheville on Bikes. Learn more about the event at www.clipsoffaith.com.

Clips of Faith is an outdoor event that brings people together to view a free screening of collected amateur films, taste New Belgium’s Lips of Faith beers and popular classics (see the beer selection below), and enjoy food from local vendors. In Asheville, Avery’s Hot Dogs will be serving up delicious fare. The event will also have a bike valet and the chance to win a New Belgium Cruiser Bike.

The Clips of Faith films embrace many genres, including comedic shorts, animation and environmental documentaries. Some of the selected films for the 2012 tour include: The Canning Queen of the Desert: Classie Parker, a tale about deep conversations in the kitchen; DamNation, highlighting the controversy over water rights in the west; and Foxy Shazam – Unstoppable, a film entirely created with old school theater trickery, puppeteering and black light.

When:
Friday, September 7

Time:
7:00 p.m.

Where:           
Roger McGuire Green at Pack Square Park

Proceeds Benefit:
Asheville on Bikes (http://ashevilleonbikes.com)

Recycling By:
Asheville Greenworks (www.ashevillegreenworks.org)
Beer:

Cocoa Mole Ale, Biere de Mars, Tart Lychee, La Folie, Fat Tire, Ranger, 1554, Trippel, Abbey, Blue Paddle, Belgo IPA, Shift Pale Lager and more to come

Food:

Avery’s Hot Dogs

Cost:
Admission – free
3 oz. sample –  $1.25
12 oz. beer – $5.00

Other tips:

Food is welcome; alcohol is not (leave that to us)
Bring blankets or low chairs – or just lounge on the grass!

For the latest details about Clips of Faith, go to www.clipsoffaith.com and for more information on New Belgium Brewing, visit www.newbelgium.com.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

New Belgium Brewing’s Clips of Faith

Friday, August 24th, 2012
ASHEVILLE NC – New Belgium Brewing’s Clips of Faith coming to Asheville on September 7. The event is a fundraiser for Asheville on Bikes.  Last year the stop raised about $2,400 and had around 700 attendees.  In addition to featuring more than a dozen of New Belgium’s finest (and hard-to-find) beers, the event will feature a compilation of winning short films submitted by New Belgium’s filmmaking friends.  It’s free to get in, but all proceeds from beer and merchandise sales will go to our friends with Asheville on Bikes.  We’ll also be recycling and composting most of the waste from the night with the help of Asheville Greenworks.

When:
Friday, September 7

Time:
7:00 p.m.

Where:           
Roger McGuire Green at Pack Square Park

Proceeds Benefit:
Asheville on Bikes (http://ashevilleonbikes.com)

Recycling By:
Asheville Greenworks (www.ashevillegreenworks.org)

Beer:

Cocoa Mole Ale, Biere de Mars, Tart Lychee, La Folie, Fat Tire, Ranger, 1554, Trippel, Abbey, Blue Paddle, Belgo IPA, Shift Pale Lager and more to come

Food:

Avery’s Hot Dogs & Gypsy Queen Cuisine 

Cost:
Admission – free
3 oz. sample –  $1.25
12 oz. beer – $5.00

Other tips:

Food is welcome; alcohol is not (leave that to us)
Bring blankets or low chairs – or just lounge on the grass!

New Belgium Brewing Announces Asheville as Site for Second Brewery

Friday, April 6th, 2012

ASHEVILLE NC – New Belgium Brewing announced today that Asheville, NC has been selected as the new location for a second brewery. The 400,000-barrel brewery and packaging facility will provide New Belgium with additional capacity allowing the Colorado-based brewer to expand into new areas of distribution. Upon completion in 2015, the facility will initially create 50 new jobs in the Asheville area with more than 100 positions expected at full buildout.

“After several years of searching, we are incredibly excited to have landed in Asheville,” said Kim Jordan, CEO and co-founder of New Belgium. “From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we’ve been looking for in a location for our second brewery.”

The 17.5-acre site located in the heart of the River Arts District will accommodate the 150,000 sq. ft. facility. The brewery will feature a 200-barrel brewing system, a tasting facility, and a process wastewater treatment center on-site. Tours will be available to the public. Total cost projections are over $100 million.

“Today’s announcement by New Belgium will enhance the craft brewery cluster that is growing in North Carolina,” said Gov. Bev Perdue.  “The jobs and investment the company is committing will be a major boon for the region and for the state.”

Construction is expected to begin in early 2013 with beer rolling off the line in early 2015. A full Asheville-specific press kit, a video statement from Kim Jordan and downloadable b-roll are available at http://www.newbelgium.com/files/presskit.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

Craggie Brewing Company Hosts Tasting, Oct. 6

Tuesday, October 5th, 2010

ASHEVILLE, NC – Craggie Brewing Company will host a tasting on October 6 from 4-7pm. The first 50 people to arrive at Craggie’s Public House will enjoy complimentary samples of our Germinator Doppelbock from a wee Willi (5oz tasting glass).

For those of you who don’t quite get here fast enough to get a wee Willi of your own… no worries, it’s also WILLI WEDNESDAY when our 21.5oz big Willis are ONLY $3.25!

And sure… when folks decide that they’re done with their wee Willi… we’ll wash ‘em and pass ‘em on to the next lucky patron.

Germinator Doppelbock: A German-Style “Double” Bock
With hints of alcohol in the nose to complement the clean, malty flavor of this “liquid bread” beer; Munich and Pilsen malts are lagered for months to produce rich, caramel undertones and a slight fruity finish.

Asheville Tourists Celebrate ‘Beers and Baseball’

Friday, July 30th, 2010

ASHEVILLE, NC – The second annual Baseball & Beers Festival will be held Saturday, August 7, from 4:00 pm-8:00 pm at McCormick Field.

There will be over 40 different craft beers, including several from the Asheville Brewers Alliance. Admission gets you your very own souvenir beer stein, which you can take and sample all of the beer you want. The concession stands will also be open, and patrons are invited to sit in the seating bowl in addition to gathering on the concourse. There will also be live music throughout the festival, featuring Woody Wood, Big Daddy Love, Soulgrass Rebellion, and Simplified.

The 2010 Baseball & Beers ticket prices are broken down into 4 price levels. VIP Access: $40- Includes access to the private bathrooms in the Asheville Citizen Times Clubhouse, a catered meal, a T-shirt, and a beer stein. Party Pavilion: $30- Grants you access to the Pepsi Party Pavilion which will include heavy hors d’oeuvres, a T-shirt, and a beer stein. Regular Admission: $20- Includes a beer stein. Designated Driver Ticket: $10- Grants you admission to the festival, but you will not be allowed to drink.

For tickets or information, call the box office at (828)258-0428 or Click here for tickets.

Asheville Affiliates Host Fundraiser at Highland Brewing Company

Wednesday, April 28th, 2010

ASHEVILLE, NC – The Asheville Affiliates present their second fundraising event of 2010 – 3 B’s For Boobs Festival to benefit Beauty Through Cancer. Join the fun on Thursday, May 27th from 6:30-9:30pm at the Highland Brewing Company. Highland has a great event space at their working brewery! Carpooling is encouraged because parking is expected to fill up fast.

You can RSVP to [email protected] but you are encouraged to buy tickets in advance – this event is limited to 500 people and we expect it will sell out. Tickets are available to purchase at Beauty through Cancer, Highland Brewing Company, via phone at 828.252.8558 or at www.beautythroughcancer.org

As always, wine, beer, food and great entertainment are all included in your ticket price of $25 in advance or $30 at the door. Please remember to bring cash or check for the silent auction and raffle. You must bring a valid ID in order to drink beer and wine.

Local beer will be provided by Highland Brewing Company and Catawba Valley Brewing Company. Turning Leaf wine and beverages from the Green Sage Coffeehouse will be served. Great BBQ and food will be provided by Luella’s Barbque, Okie Dokies Smokehouse, Chef Mo’s Restaurant & Bar, Crooked Condiments and Ultimate Ice Cream.

Micha Fishman of the Trainwreks and board member of the Asheville Affiliates, has put together a great collection of local music talent who have donated preformances for our event. Live music from Underhill Rose, The Honeycutters, The Trainwreks with guest artists Dave Demelik, Robert Greer of Town Mountian and Graham Sharpe of Steep Canyon Rangers joining in. We are also excited to have Josh Michael from Star 104.3 with a live remote during the festivities.

Special thanks to event sponsors Highland Brewing Company, ImageSmith, Star 104.3, Jen Lepkowski Photography, Allison-Evans.com, Catawba Valley Brewing Company, Luella’s Barbque, Chef Mo’s Restaurant & Bar, Okie Dokies Smokehouse, Crooked Condiments, Turning Leaf Wine, WNCW 88.7, [email protected] 103.5, Castell Photography, Ultimate Ice Cream, Green Sage, and Sheville.org.

All proceeds from this event benefit Beauty Through Cancer who provides programs for women battling cancer all over WNC. Their mission is to offer support for female cancer patients and survivors with an emphasis on beauty, strength and confidence. They offer a very unique service to restore and complete breast reconstruction through areola pigmetation, a specialized tattoo procedure.